// Web agency method · CMEDIA

Web agency method: 6 steps, validated milestones

Our web agency method follows a six-step process: brief, technical audit, UX/UI design, iterative development, QA testing, production launch. At every milestone of our web agency method, you approve a deliverable. Zero surprises, zero budget overruns.

The CMEDIA web agency method applies to all projects, from simple brochure sites to B2B SaaS. Each step of our web agency method produces a measurable artefact: wireframes, design system, PR reviews, Lighthouse reports, QA logs.

CMEDIA web agency method — Our web agency method follows a proven six-step process: brief scoping, technical audit, UX/UI design, iterative development, QA testing, then production launch. At every milestone, you approve the deliverables. Zero surprises, zero budget overruns.
// method · 5 steps · zero surprises

From idea to production.
No bullshit.

A clear 5-step process, with concrete deliverables at every checkpoint. You know at all times where the project stands, how much is left to pay, and what lands next Friday.

01
day 1 — 3

Brief & scoping

A 30–60 min call to understand what you are building, for whom, in what context, with what constraints. I ask the questions other agencies don’t dare to. You leave with a written scoping document.

discovery call scoping doc costed scope
02
day 3 — 7

Technical audit & proposal

Technical audit of the existing codebase (performance, SEO, debt, architecture). Detailed proposal with firm estimate, milestone-based schedule, justified stack, documented assumptions. No 3-line « custom quote ».

technical audit firm estimate milestone schedule justified stack
03
week 2

Design & architecture

Low-fi wireframes, high-fi mockups on critical screens, architecture diagram, data model, API spec. Everything is approved before a single line of production code.

wireframes Figma mockups architecture diagram API spec
04
weeks 3 — N

Build · weekly sprints

One-week sprints, live demo every Friday on the staging environment. CI/CD from day 1, automated tests, Lighthouse monitored. You watch the project grow in real time, not in a final ZIP.

weekly sprints Friday demo staging URL CI/CD · tests Lighthouse monitored
05
launch day · then follow-up

Delivery & follow-up

Controlled production launch, documented handover (README, architecture diagram, credentials), training session. Then 1 to 3 months of included support depending on the plan. Ongoing maintenance available as an option.

production launch full documentation team training included support SLA optional
// principles

House rules

01 · PERF

Lighthouse 95+

A contractual target. Not a marketing promise.

02 · TRANSPARENCY

Accessible repo

You have Git read access from day 1.

03 · DOCS

No black box

README, diagrams, technical decisions tracked.

04 · HONESTY

We say no

If the project doesn’t make sense, I’ll tell you.

// ready?

Talk Monday?

30 minutes to scope your project, no commitment. You leave with a first estimate, even if we don’t end up working together.

brief.md — cmedia md
$ cat ideal-project.md
## What we look for
– clear business problem
– reasonable deadline
– a decision-maker in the room
– ambition to do it right
→ let’s go
// FAQ · WEB AGENCY METHOD

Frequently asked questions about our method

How does your web agency method differ?

Our method rests on six steps with written, validated milestones: brief, technical audit, UX/UI, iterative development, QA testing, production launch. Where most agencies stack meetings, our method produces a measurable deliverable at each step — signed wireframes, PR reviews, Lighthouse reports, QA logs. You always know where the project stands and how much is left to pay.

How long does each step of the method take?

The steps of our method have scoped durations: brief (1–3 days), technical audit (2–5 days), UX/UI (1–3 weeks), iterative development (the bulk of the project, 2–12 weeks depending on scope), QA testing (1 week), production launch (2–3 days). Our method sets these durations in the quote, so zero planning or billing surprises.

Is your web agency method suited to small businesses?

Yes, our method adapts to all organisation sizes. For smaller businesses, we compress the brief and UX phases (lighter deliverables, no heavy workshops). For SMEs or scale-ups, we add governance checkpoints and more comprehensive documentation. The core of the method stays the same: validated milestones, zero overruns, measurable performance.

What happens after production launch?

The final step of our method does not end at deployment. You get 30 days of complimentary post-launch maintenance (bug fixes, minor adjustments). After that, a monthly TMA contract is optional for ongoing improvements. Our method also includes a back-office onboarding session and versioned documentation handed over at the end.

Do you use Agile, Waterfall, or something else?

Our method is a pragmatic hybrid: scoping and UX in light Waterfall mode (validated milestones to lock scope and budget), then iterative development in 1–2 week sprints with regular demos. This web agency method avoids both pitfalls: the rigid Waterfall tunnel, and « Agile » without a budget that spirals. You get the best of both worlds.

CMEDIA web agency method